Woodstock Gin "Liberate Yourself"
To launch the new creative platform for Woodstock Gin "Liberate Yourself" we leaned into the power of alternate personalities to reveal the consumer's wilder side. An online quiz and influencer content leveraged our concept and unlocked invitations to an exclusive launch event.
Service
Creative Direction
Client
HaveYouHeard
The brand's tagline "The Untamed Spirit" was personified as a series of animal personas - the lion, the crow, the rabbit, the butterfly and the wolf - that gave consumers a more playful view of the brand. We pared our influencers with each persona and created content pieces speaking to each. These were further brought to life at an "Unmasked" ball where consumers could don their own custom animal mask.
Consumers were encouraged to participate in the campaign via a microsite that determined their spirit animal and
provided them with a signature drink to be enjoyed at the Unmasked party.
