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MTN "Carry Them Forward"

We created a Youth Month campaign that brought renewed interest to the heroes of Youth Month and generated talkabality across social media. 

Service

Creative Direction

Client

MTN

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By the 50th anniversary of the 1976 Soweto Youth Uprising, much of the significance of this historic day had been lost. Especially amongst today's youth. 

Our challenge was to bring renewed interest back to this forgotten day and it's fallen heroes. Through innovative use of media, we turned 30 million mobile lock screens into a tribute to the youth of 1976 who fought for today's liberties. A memorable act that lived in the pockets of people across South Africa. The campaign was called "Carry Them Forward". 

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